Overview

A pharmaceutical partner sought to improve uptake and appropriate use of a specialist therapy within primary care, while ensuring alignment with NHS priorities and compliance requirements.

Challenge

• Limited access to general practices
• Variation in treatment uptake across regions
• Need for a compliant, collaborative engagement model
• Lack of structured patient follow-up post-initiation

Approach

Apex Clinical designed and delivered a joint working partnership model, including:

• Identification of target populations and unmet clinical need
• Engagement with GP practices and key stakeholders
• Alignment of objectives between the industry partner and NHS organisations
• Implementation of a structured patient follow-up and retention programme